MarianaRueda

From designto projects

I was born in Bogotá and have lived in Madrid since 2023. Today I coordinate website, CRM and content projects for a distributor that sells across Europe.

I started in design and marketing. I was often asked for something “simple” and, when I delivered it, I could see it didn’t solve the problem because information was missing. I started talking to purchasing, sales and the warehouse to understand the real need, and found that what I enjoy most is the process.

I want to grow as a Project Manager in a large company, with several teams and a culture where coordination between areas matters.

1. Understand
2. →
3. Plan
4. →
5. Coordinate
6. →
7. Measure

I ask purchasing, sales, support or doctors until I understand the product, the customer and the sales process.

From self-taughtto coordinating teams

Seven years from self-taught design to coordinating website, CRM and content for two brands across Europe.

1. May 2025 – todayKey Code and Andromed · Madrid

   Website and e-commerce in Odoo, CRM and email in HubSpot, social media for two brands. Supervising interns and a colleague who reports to me.

2. 2024 – 2025Master’s degree · Master D, Madrid

   Digital Marketing, Advertising and Graphic Design. Two final projects on a real brand.

3. 2022 – 2023Synergy Elevator Group · Colombia

   Website redesign in three phases and brand identity manual.

4. 2021Au pair · United States

   International experience and working in English.

5. 2020 – 2021TAGS Material Publicitario · Colombia

   Internship: social media content and website maintenance.

6. 2019Self-taught

   First design, branding and digital communication projects.

A real brand,from start to finish

Master’s in Digital Marketing, Advertising and Graphic Design.

My final project was TribuOps, a cloud services brand for small businesses that is already in use: six months with partial deliveries, from the identity to the marketing plan.

Next step: an entry-level project management certification. Other courses: Platzi · Viral Marketing, Persuasion and Content Marketing.

A website whereeverything is found

One viral video,and a streak that kept going

In February 2026 one of our videos went viral. Since then Key Code’s content has kept its reach month after month on Facebook, Instagram and TikTok.

Key Code doesn’t pay for ads: only a few very small tests to capture leads.

Email marketingthe database actually opens

Two sends a week, in several languages, to 3,500–4,000 contacts across countries. Campaigns aligned with purchasing, dynamic segments and a clean database.

More projects,same method

Three more cases where the same way of working repeats: understand, plan, coordinate and measure.

From notebook to CRMKey Code · 2025–2026 · Rollout and adoptionEach sales rep kept customer notes their own way. Today HubSpot is the only CRM.

How it evolved

First the Odoo CRM was switched on and I was the go-to person for the sales team. Then the company moved to HubSpot and marketing took charge of the rollout.

What I did

We migrated contacts and companies, linked last purchase, last quote and total spend from Odoo, cleaned the database, and I built dynamic segments and a workflow that alerts marketing to large quotes so we can follow them up.

Training

I took part in training the purchasing team: eight people across France, Portugal, Spain and the rest of Europe.

What I learned

“We had a Ferrari, but didn’t know how to drive it.” Adoption takes training, follow-up and clean data.

AI in everyday workKey Code · 2025–2026 · AutomationsI automate the repetitive so time goes to what needs judgement.

Product pages

AI handles translations and SEO for product pages, always under our supervision.

Emails with Claude and HubSpot

Skills that write the email from the product, such as the ESL, ELV and immobiliser emulator campaign.

n8n workflows

Welcome emails to new leads depending on whether they meet the sign-up requirements, and alerts every 15 days when a supplier releases a new software version.

What I learned

AI doesn’t replace judgement: it frees it up. I automate what repeats and always review the result.

Where it all beganSynergy Elevator Group · Colombia · 2022–2023A lift company’s website looked like an estate agent’s. I redesigned it in three phases.

Define

Meetings with the company to agree on what they wanted to convey.

Propose and coordinate

I presented a proposal, incorporated their feedback and defined the tasks for the teams that had to send me images and copy.

Deliver

A new website, consistent with the service they provide, plus the brand identity manual.

What I learned

It was my first project with several parties involved: that’s where I started planning and tracking.

More online sales,with no ad spend

Key Code online sales from May to November, 2025 compared with 2024. A marketing team result: the new website, the product pages and the content working together.